Be Your Client’s Skin Coach in 2013
Another New Year is upon us and chances are many of your clients have set their intentions and made a list of resolutions for 2013. Let’s face it, better skin health may not be at the top of their list (if it’s on it at all), so it’s up to us to talk to them about setting a goal. This year why not become a skin coach for your clients?
As their skin coach, much like a personal trainer, you would develop a cohesive program specifically for their needs and guide them through the process as they work towards reaching their goal. You are there to provide them education, a skin fitness regimen, the support necessary for staying committed to a long-term workout program, and keep them focused on the payoff: happy, healthy, beautiful skin.
The skin fitness program
A skin fitness program is just that, a workout for the skin, which we are essentially doing when we use active ingredients. This includes a mix of professional treatments and a home care regimen to maintain progress.
In the treatment room
For 2013 we’re focusing on exfoliation and infusion – exfoliating dead layers and infusing the skin with the antioxidants – with our signature facial aptly named Antiox Ex-Fusion. This treatment begins with the Liquid Enzyme Peel, a very unique exfoliant that combines an enzyme (papain) with low-strength acids in a liquid delivery. This is a fast-acting formula that works to dissolve and exfoliate keratin, yet does not require heat to do so. Upon removal skin is stimulated, and much smoother and polished.
Exfoliation is taken a step further with the Derma Peel, which when applied goes through changes with the skin as it works. Initially it starts as a gel, becomes liquefied, then forms a bond with the keratin to create a mild granular exfoliation.
To nourish the skin, L-ascrobic acid in the C-Peptide Complex strengthens, rebuilds and protects the skin. Antioxidants from grape seed extract, resveratrol, vitamin E, and omega-6 EFAs further support the regeneration process.
Skin will glow and feel instantly firmer with the potent dose of peptides and antioxidants that work to tone the skin and provide relief from free-radical damage. The blend of exfoliating, peptide and antioxidant ingredients along with the heating (warm compress) and cooling (Ice Globe facial massage) create the perfect facial workout.
Continuing the care at home
To keep clients on track with their new skin fitness program, send them home with a good cleanser, antioxidant and nutrient-rich serums, and a good protection formula. This might include:
- Pumpkin Cleanser – antioxidant nutrition boosted with L-lactic acid
- C-Peptide Complex – a powerful blend of L-ascorbic and collagen-building peptides
- Antioxidant Complex Serum – firming, toning, moisture-binding, and antioxidant support
- Growth Factor Serum Plus – enhances regeneration, healing and hydration
- Eye Revitalizer – brightens, tightens and hydrates the eyes with beneficial peptides and nourishing ingredients
- eZinc Protection Cream – zinc oxide, red algae, white ginger and green tea provide antioxidant support, hydration, UV protection and healing benefits
- Grape Seed Parfait Mask – this can be used once per week with the Grape Seed Hydrating Serum to infuse the skin with resveratrol and vitamin E to tone and soothe the skin
Getting clients on board
To get clients excited about a skin fitness program, which might include a series of facials or a home regimen, or both – start with eye-catching visuals. Make counter cards and displays promoting the skin fitness program and use images that depict healthy, glowing skin. During client visits talk to them about their goals and how a customized program can help them reach those goals.
You might also reserve an additional 15 minutes to educate your client. This may include information on how to use their skin care, what skin changes to look for, common culprits that could thwart their efforts, and possibly a tip sheet on antioxidants they can add to their diet to further the support internally.
Question: How do you talk to your clients about goal setting?