The summer months will change the pattern of the salon and spa business, so it is important to get creative and come up with interesting offers and events that will appeal to more clients and even catch the eye of new clients who have been watching you. Here is a list of ideas that will pertain to various styles of salon and spa businesses depending on your specialty. There is at least one great tip for every business and hopefully more to get you started for an exciting and busy summer!
Select your top 10% clients and give them gift cards that are personalized for them to give to whomever they want – such as a complimentary hand treatment or hydrating facial
Have hour and a half treatments on your menu more as a summer special such as “stay relaxed and refreshed longer with this special treatment offering”
Sell a series of treatments, when they purchase 4 their first one is free
Mother/Daughter specials for holidays and as a summer outing – make a day of it, have a special afternoon tea with petit fours
Girlfriend specials bring your best friend (give each a small gift for coming – petite drop of essence or cucumber spritz)
Announce a new innovative service (we have so many you could offer a new one several times a year) personalize and target a specific market such as acne
Remember every opportunity - announce a new aesthetician and promote her for the month and her specialty
Sell combined packages - example facial/massage/hand and feet treatment and include a light snack and beverage for the longer visits. Give a fresh flower as they leave that fits with the season, a daisy for summer, a mum for the fall, rose for the winter, and tulip in the spring
Group your technology together as a package such as microdermabrasion/oxygen/peel combo and give it a special title like “high tech skin care”
Market with posters - window displays – postcards – brochures
When you book an event call clients personally to invite – this is so important don’t just rely on invitations and mailers
Do events for groups such as real estate, teachers, nurses, stewardesses, etc.
Do a bridal monthly event with facial - make-up - massage for the entire party – lots of weddings in the summer!
Do a press release on new service - product – education and fax to local news stations and daily papers.
Offer creative birthday ideas such as “your spa day” or “spa party with friends” discount these on your slower days
Complimentary hand treatment use Rhonda Allison enzymes – oils – hand cream. You can do this on clients who are waiting to get services such as hair or manicures (great opportunity to sell Phyto-endorphin hand cream)
Hold workshops on improving image or offer couples facials with a discount every holiday or once a month on your slowest evening
Offer website packages sold in a series wax/facial/massage
Promotions to shape and style eyebrows get free browgel or brow powder. Perfect time to talk skin and book them for a consult or facial
Free make-up touch up - keep it short to 4 products and talk about skin and getting a peel or facial; or promote more in-depth make-up lesson.
Be website savvy – promote specials and events, guest speakers, new treatments on your website.
Keep track of client’s cards, important literature such as press releases or menu of services by carrying everything in an organized book so it is always at your fingertips.
Be sure and gather emails of all your clients and send out tips of the week – or describe a favorite treatment of the month
Give a free Rhonda Allison petite product with their first facial treatment or peel such as Daytime Defense
Have your nail tech. Use Rhonda Allison enzyme in her manicures and pedicures then grape seed oil on cuticles and feet. After the service they get a card for free consult with the aesthetician. Be strong on net working.